If you’re running a whitelabeled camming site, you’ll want to make sure that it ranks high in the search engines. SEO can be some hard work, but once you get a site ranked, you’ll realize tons of traffic for organic search. SEO is one of the most important skills and webmaster or affiliate marketer in the adult industry needs to know. Here’s some tips on doing SEO on whitelabeled camming sites. Keep in mind that not every whitelabel will have the same features and this is a general how-to.
Niche Site Vs Broader Categories
The first thing you’ll want to consider is whether you’re going to want to run a site that’s very niche, or more of a general cam site. A site with a broader selection of categories will have a much bigger selection and appeal to a wider audience, but will be harder for SEO.
That’s because a very niche site is focused on a single kind of content. You can make all your linkbuilding focused on the particular keywords that are related to that niche. The domain name is also probably very keyword rich, making it easier to rank for the search terms relevant to that niche.
Niche sites generally have a better conversion rate as well. People who go to your site are seeking that one particular kind of content. When they find that you focus on the content they’re looking for, and only that content, they’re more likely to convert. This is because your whitelabel is more relevant to their particular fetishes than a general / broader camming site.
Customizable URLs, Titles, Descriptions, Meta
How customizable all this is will vary from each whitelabel provider. Some solutions are very customizable, while others are very basic. The sites will the more robust customization will do much better with SEO than those that don’t have these features.
That’s because this allows you to make your site unique. Google doesn’t like sites with duplicate content. Whitelabels have to tread lightly with duplicate content issues, as there’s many webmasters with exact replica sites out there. Google is good at recognizing whitelabels. In order to do great SEO for your whitelabel, it’s a combination of linkbuilding and customizing your onsite content as much as possible to make your version truly unique.
Submitting Your Site To Webmaster Tools
By submitting your site to Google and Bing Webmaster Tools, you let the search engines know your site exists. Otherwise, you’d have to wait for their crawlers to crawl a link that has been built from an existing website to your website. Seeing as your whitelabeled site is probably very new, there’s not going to be many (if any) links to your whitelabeled site. This is why linkbuilding (below) is very important as well.
Linkbuilding For Your Whitelabeled Camming Site
Linkbuilding is one of the most important elements of SEO. In theory, nobody is going to link to horrible, false content. Instead, webmasters want to link to relevant, quality content. Therefore, search engines look at the number of links going to a website and particular web pages as a very important ranking factor.
Linkbuilding is the process of building links from other websites to your website. Linkbuilding can be difficult, especially in the adult industry. As popular as porn is, people generally don’t link to porn sites. Same goes for camming. Here’s some places where you can build adult backlinks for your camming whitelabel:
Link-wheeling: Link-wheeling is a very grayhat tactic, but works well in the adult industry. If you’ve got any other adult sites, you can use those sites for building links back to your camming whitelabel. You want to make sure that you’re not being spammy about doing this though, or it might go against Google’s webmaster guidelines.
Even though this is a somewhat gray area, it’s one of the best bets for the adult industry, as you built the sites yourself so you know whether they’re quality or not.
Other Whitelabels: This goes with link-wheeling, but if you haven’t built up any adult sites, it’s possible to create multiple whitelabels and link them all together. Many whitelabel sites allow webmasters to add custom HTML or links to other websites. This is how you can link-wheel between different whitelabels.
Adult Directories: Just Googling “Adult Website Directories” will bring up tons of results. Most of these directory sites you can submit your website to. Be careful that you only submit your site to quality adult directory sites. There are some spammy directory sites out there and submitting your site to the wrong one could get your site a penalty! As risky as it can be, this is also a great place to get backlinks.
If you’re curious about whether the directory will get your site a penalty or not, you can always Google; “Site Name Google Penalty“. If a webmaster has been penalised for a link for a particular site, you can generally find some discussion about it on a forum. If the site seems shady enough to where you should question it, you might want to lean to being cautious.
Adult Forums: Much like the directory sites, you’ll want to tread cautiously here. If the forum is nothing but a bunch of spammy threads SEOs are using for blackhat linkbuilding, you don’t want to be building your links there. If it’s an active and quality forum, then links from it will definitely benefit your site. Be conservative with the number of links from each forum though, as forum signature links is a common linkbuilding technique that Google watches for.
Tumblr: Tumblr is adult-friendly and offers DoFollow backlinks. Even though each Tumblr subdomain doesn’t pump that much linkjuice into their links, it’s still a good source of plenty of DoFollow backlinks. In the adult industry, every DoFollow backlink counts.
Blogger: Same situation as Tumblr. Blogger is adult friendly and good for linkbuilding.
Adult Communities: There are many adult communities and social networks out there that DoFollow their backlinks. ImageFap is the first one that always comes to mind. These communities are great for building backlinks to your whitelabeled site.
SEOClerks: SEOClerks is a marketplace for buying and selling SEO services. Like most elements of SEO, you have to be careful about who you deal with, as there are people who’s tactics are spammy and blackhat. Luckily, it’s only a $10 domain name on the line, so if the linkbuilding does result in negative affects, it’s not that much time and money spent.